Articles tagged with: business goals values features map
August 24, 2005
My CEO, Tom, wants the sales training for our first Value-Added Reseller (VAR) relationship to be on August 31. Secretly, I was hoping it would be kicked to September 8 or 9, but …
August 11, 2005
I opted out of yesterday’s meeting with the potential acquirer of Tom’s company; he was very pleased with the way the meeting went. It was only four weeks ago, when Tom first went …
August 10, 2005
One of the tools in my toolkit is my repeatable process in creating and maintaining Solution Development Prompters (SDPs) sales tools that’s included Sales Reference Guides. In January of 2004, my former VP …
When is the best time to understand your new job’s priorities? Did the hiring manager describe the job requirements to you during your interview? If not, did you ask in subsequent meetings after the first …
You’re managing a product or service. Can you articulate the compelling reason your customers should buy the product or service? What’s the value proposition? You’re in marketing and have to write key messaging for everything, …
