Tag Archives: Philip Kotler

Marketing Moves: A New Approach to Profits, Growth, and Renewal Book Review

Posted 11 July 2011 | By | Categories: General and Misc-Marketing, Marketing | Comments Off

Smart Lemming Review The SmartLemming.com recommends Marketing Moves: A New Approach to Profits, Growth, and Renewal for workers at any career stage. See the table and images below for specific ratings for each career stage and category relevance. [easyreview title="Overall Smart Lemming Rating" cat1title="Rating" cat1detail="A must-read book for people proactively managing their careers." cat1rating="4.0"] Ratings [...]

According to Kotler: The World’s Foremost Authority on Marketing Answers Your Questions Book Review

Posted 22 June 2011 | By | Categories: General and Misc-Marketing, Marketing | Comments Off

Smart Lemming Review The SmartLemming.com recommends According to Kotler: The World’s Foremost Authority on Marketing Answers Your Questions for workers at any career stage. See the table and images below for specific ratings for each career stage and category relevance. [easyreview title="Overall Smart Lemming Rating" cat1title="Rating" cat1detail="A must-read book for people proactively managing their careers." [...]

Kotler on Marketing Book Review Book Review

Posted 29 May 2011 | By | Categories: Marketing, Marketing Planning, Marketing Strategy, Marketing Tools, Philip Kotler | Comments Off

Smart Lemming Review The SmartLemming.com recommends Kotler on Marketing for workers at any career stage. See the table and images below for specific ratings for each career stage and category relevance. SmartLemming.com considers Kotler on Marketing as a must-read book for people proactively managing their careers. Smart Lemming Ratings Books are rated on the following [...]

High Visibility: Transforming Your Personal and Professional Brand Book Review

Posted 15 May 2011 | By | Categories: Career, Personal Branding | Comments Off

Smart Lemming Review While pursuing my curiosity on personal branding, I found Kotler’s book interesting and relevant with its marketing approach to personal branding. It’s a must-read book, especially for those who are looking for ways to manage their personal brand or someone else’s highly visible one. The SmartLemming.com recommends High Visibility: Transforming Your Personal and Professional [...]

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