The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Book Review
Smart Lemming Review
The SmartLemming.com recommends The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything for workers at any career stage. See the table and images below for specific ratings for each career stage and category relevance.
SmartLemming.com considers The Art of the Start as a must-read book for people proactively managing their careers.
Smart Lemming Ratings
- Books are rated on the following criteria: (1) Career stage; and (2) subject matter or “categories,” using a scale of 1 to 4, with 4 being a “must-read book.”
- If a book rates a “4″ for a Business Life book, then this means the book is must-read for workers looking to improve their business life skills.
- If a book rates a “4″ in the Senior Worker career stage, then this reflects that the book is a must-read for all senior workers or lower-level workers, who wish to become senior workers.
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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start. |
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