Paul Michelman, Harvard Business Publishing talks with Rita McGrath, coauthor of Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. In this podcast, McGrath discusses each of the four steps to help executives manage their company’s growth effort:

- Take advantage of organization processes – create structures that support emerging business opportunities or new ventures
- Manage the growth agenda – growth or new business development will priority number one, two or three on a company’s agenda
- Manage high tolerance of experimentation or disappointments -Â manage to cost of failure, not the rate of failure
- Develop appropriate measure and rewards systems -measure like progress towards a goal or willingness to stop
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By (author) Rita Gunther McGrath, Ian C. Macmillan
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Release date March 16, 2009.
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By (author) Rita Gunther McGrath, Ian C. Macmillan
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