Using Failure to Grow Your Business

podcast-smallPaul Michelman, Harvard Business Publishing talks with Rita McGrath, coauthor of Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. In this podcast, McGrath discusses each of the four steps to help executives manage their company’s growth effort:
discovery_driven_growth

  1. Take advantage of organization processes – create structures that support emerging business opportunities or new ventures
  2. Manage the growth agenda – growth or new business development will priority number one, two or three on a company’s agenda
  3. Manage high tolerance of experimentation or disappointments -  manage to cost of failure, not the rate of failure
  4. Develop appropriate measure and rewards systems -measure like progress towards a goal or willingness to stop

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