Archive for 'Marketing'

127 TPS How To Repurpose Presentations and Get More Bang for Your Buck

Posted 22 August 2011 | By | Categories: Marketing, Podcasts | No Comments

Learn how to efficiently transform and create additional high impact online and offline marketing collateral from your existing presentations. Click here to listen to podcast

124 TPS How to Connect With Your Audience- Part 2

Posted 07 July 2011 | By | Categories: Business Life, Marketing, Podcasts, Sales | No Comments

Have you ever wondered exactly how to tell a good story? How do you keep it interesting? Click here to listen to podcast

251: Why Pink May Not Work as a Breast Cancer Brand

Posted 09 June 2011 | By | Categories: Marketing, Podcasts | No Comments

Stefano Puntoni, professor at the Rotterdam School of Management and author of the HBR article “The Color Pink Is Bad for Fighting Breast Cancer.” Click here to view full post and listen to podcast

IBM and Six Strategic Reasons to Celebrate by Serving

Posted 06 June 2011 | By | Categories: Marketing | No Comments

The IBM Centennial celebration on June 15 is a birthday party for the world. It is not cake, candles, and fancy dress but more of a roll-up-you-sleeves-to-work day. Nearly 300,000 IBMers and family members have pledged at least 8 hours of service in 120 countries through over 3,500 projects that draw on IBM tools and [...]

Why CEOs Should Watch the Royal Wedding

Posted 25 April 2011 | By | Categories: Marketing | No Comments

The wedding of Prince William and Catherine Middleton might seem entirely frothy and unworthy of the time of busy executives. It seems an inconsequential event — no new international alliances are formed, no policies will change within their home nation, and the young couple doesn’t seem all that interesting. But the April 29 nuptials are [...]

234: The Coherence Premium

Posted 10 February 2011 | By | Categories: Marketing, Podcasts | No Comments

Paul Leinwand, partner in Booz & Company’s global consumer, media, and retail practice; coauthor of “The Essential Advantage.” Click here to view full post and listen to podcast Additional Resource Smart Lemming Library book review of The Essential Advantage: How to Win with a Capabilities-Driven Strategy

Four Winning Lessons from the Super Bowl

Posted 31 January 2011 | By | Categories: Marketing | No Comments

Even if you don’t love American football, you have to love the business brilliance behind the Super Bowl. The National Football League (NFL) championship game set a record for the most-watched TV program in history in 2010, at 106.5 million viewers. It is also a great American export, being one of the most-watched sports activities [...]

232: The Persuasive Power of Uncertainty

Posted 27 January 2011 | By | Categories: Marketing, Podcasts | No Comments

Zakary Tormala, associate professor of marketing at Stanford’s Graduate School of Business. Click here to view full post and listen to podcast

098 DM My 32 Most Favorite iPhone Apps

Posted 19 May 2010 | By | Categories: Marketing, Podcasts | No Comments

iPhone apps and applications for Blackberry, Android, Palm and even the iPad are great compact and useful tools to help you get things done. Questions go to digitalmarketer@quickanddirtytips.com or 206-339-6279. Like what you hear? Help us out by writing a review at iTunes! Click here to listen to podcast

097 DM My Favorite Web-Based Apps

Posted 06 May 2010 | By | Categories: Marketing, Podcasts, Productivity and Organization | No Comments

Web applications or “Software as a Service” — also called SaaS — can give you functionality and features that can help you work better. Questions go to digitalmarketer@quickanddirtytips.com or 206-339-6279. Like what you hear? Help us out by writing a review at iTunes! Click here to listen to podcast

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