Lori has 7+ years of experience in startups and early stage companies; 12+ years of initiating, spearheading, and leading product marketing and product management operations for commercial offerings; and 17+ years of experience in the health care industry. Coupled with the ability to develop and manage product and strategy, Lori’s capabilities make her a resourceful and strategic business leader.
Lori’s specialties include: identifying and defining markets; developing new products and services; creating marketing and sales deliverables; and building new business models, products and services. She has the necessary skills and experience required in identifying necessary startup pivots for growth or survival.
Lori’s accomplishments include:
- Co-founded an online entertainment network and sold it to MTV Networks, a division of Viacom Inc. (NYSE: VIA and VIA.B) in May 2006. Authored product requirements, functionality specifications, and entity relationship diagram for key B2C product offering; and managed product development contractors.
- Designed a Saas Business-to-Government product for Joint-Base Lewis McChord’s Army Career and Alumni Program transition process by designing and managing product, beta testing, and product roadmap for pilot project with positive results.
- Identified 34% ROI for cross-jurisdictional product investment for WDVA for WDVA, WA State Military Transition Council, and Joint-Base Lewis McChord’s in streamlining their transition process, presenting to WA State’s Senior Management.
Goldbelt, Inc. Board of Directors
Lori was also a member of the Goldbelt, Inc., Board of Directors from 2013 ‒ 2016. Goldbelt is an Alaska Native, for‐profit corporation with over $220M in revenue generated from a diverse portfolio comprised of federal contracts in facility and engineering; medical and defense services; information technology; and seafood and tourism industries.
Lori was Chairwoman of the Board from 2015-2016 where she established strategic priorities, requirements, and key metrics for new businesses and geographic expansions. One of her key responsibilities was to evaluated new business ideas and new SBA 8(a) federal contracting subsidiary opportunities, making recommendations to full Board, resulting in new 8(a) LLCs projected to become profitable in year three.
In her role, Lori influenced Goldbelt senior leadership and fellow Board members to adopt new business case approaches, ideas, products, and leadership, while uniting a divided Board of Directors on major business challenges facing Goldbelt.
Operation Military Family (OMF)
Lori was also COO and VP of Products for OMF, which is a certified Veteran-Owned Small Business startup, providing military to civilian transition consulting services; and SaaS B2B, B2G, & B2C Veteran-centric enterprise, web, and mobile-based technology solutions.
Lori was the lead OMF state contractor on a Washington State Department of Veterans Affairs project, Lori mapped over 80 major business processes, identifying and recommended a technology modernization plan and prioritized product roadmap for WDVA based on customer needs for OMF product enhancements and improvements.
As a Washington State contractor for WA State Department of Commerce, Lori also developed and presented Defense-Sector Downsizing Framework Assessment as part of the Commerce’s OEA Grant – State Analysis project. She identifying a Defense-Sector Downsizing Plan that included resource and capacity planning to reemploy dislocated civilian workers and transitioning service members.
Fundamentally, Lori’s a skilled product manager. During the WDVA project, she identified and prioritized product roadmap for a Veterans-specific CRM. Lori identified a pivot of OMF’s SaaS B2G business model to SaaS commercial market. Lori’s product manager experience allows her to assess and analyze market opportunities by identifying the Total Addressable Market sales potential, competitors, and product positioning and pricing.
Prior to OMF, Lori was VP of Marketing & Sales Operations at Verus, which provided online patient accounts solution for workflow improvements for hospitals and multi-hospital systems. Verus was named as one of the Top 100 Fastest Growing Washington Companies for three consecutive years and to the Deloitte Fast 500 Technologies list.
She’s held positions in healthcare technology companies, focusing on revenue cycle management, cardiovascular information systems and benchmarking and outcomes management solutions. She also provided market planning, product marketing, and product management expertise for Group Health Cooperative of Puget Sound, HBS International, Inc., LUMEDX Corporation, and CodeCorrect, Inc.
Lori prides herself in being a constant learner. She hasn’t met a business book she didn’t like. When she’s not reading a business book, she enjoys sharing her career management experience and lessons learned with others.