4 Steps to a Great Elevator Speech by Dave Lorenzo at Career Intensity
Elevator Speech 101
Oh, the personal value proposition or elevator speech. It’s not easy to write and sometimes harder to say if it’s not concise and to the point. Career Intensity’s post “Developing a Great Elevator Speech” by Dave Lorenzo is a must-read for anyone who doesn’t have an elevator speech or should update their personal pitch.
Lorenzo’s 4 Steps to Elevator Speech Success
Lorenzo provides an easy-to-follow, four-step process to developing your own elevator speech:
- Develop your own hook
- Explain your deliverables
- Explain your benefits
- Putting it all together
3 Seconds, plus 30 Seconds = Professional Image with Personal Value Proposition
Check out his invaluable template for getting started through putting it all together. Trust me, you only have 3 seconds to make a visual impact when you meet someone or walk into a room, then after meeting the person you want to deliver the elevator speech to, you have only 30 seconds to pitch yourself before you loose their attention. These two things combined is your total value proposition. No pressure, you can nail the 33 seconds right?
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